Who We Are

Our Mission

Capital Prime focuses on helping small to medium sized businesses to become more efficient and profitable by using business coaching techniques that have proven results across industries and businesses of all types. Its professional coaches work with clients who want to grow and prosper in order to create a better life for themselves and their employees.  Healthy business processes are imperative to establishing an environment for success in any business.

Our Mission
Oliver Smith - President

After receiving his MBA from the University of Memphis, magna cum laude, Oliver began his financial career in the banking industry working with small businesses.  After five years as a banker, he began a new venture as a financial advisor.  He owned his own wealth management firm and offered advice and counsel to other business leaders on a regular basis.  His experience in banking and financial advising allowed him to work alongside other businesses in finding solutions to various issues that the businesses encountered.  In addition, Oliver is a certified master coach. As a Coach, he uses real life experiences from collecting the best practices from many different industries to create customized solutions for his clients.


  • Masters Business Administration
  • University of Memphis, Magna Cum Laude


  • Business Coach Certification (Expert Level)
  • Expertraining Certified Professional
  • Social Media Marketing for Businesses Certification
  • Business Plans Certification
Mo Eckel Mastermind Group Director
MO Eckel - Mastermind Group Director

M.O. Eckel III was raised in Millington and received his bachelor’s degree from the University of Memphis. Following in his father’s footsteps, Mr. Eckel pursued a career in healthcare as a physical therapist after earning Master and Doctorate degrees from Des Moines University in Des Moines, IA.

While running a successful outpatient physical therapy clinic in Atoka, Mr. Eckel decided to pursue a career in the legal profession. He earned his Juris Doctorate from the Mississippi College School of Law. Graduating Summa Cum Laude, he also earned the position of Articles Editor on the Law Review and was a member of the Moot Court Board.

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Camille Smith - Chief Information Officer
Camille Smith - Chief Information Officer
Audrey Ferrell - Chief Operations Officer
Audrey Ferrell - Chief Operations Officer


Through our commitment to business owners, we provide guidance and value to our clients by creating solutions that help them become more efficient so they can increase their profits and grow their business.


“As a business owner and leader, I recognize that there are times when changes need to be made in order to continue to grow and achieve success.  However, depending on the circumstances, we define success differently. Ultimately though, the common denominator for everyone’s success is being able to perform your job while enjoying what you do.”